SEO
What is Digital PR?
Digital PR (Public Relations) is a strategic marketing discipline that leverages public relations tactics.
Lisa Weinberger
Digital marketing leader focused on organic growth, author, educator, and dog mom.
SEO
Women in Higher Education: How to Capture Attention for Your Department
Last year, I responded to a request about higher education marketing and was interviewed for a piece by Donna Talarico. It appeared under Wiley's Online Library. I have been the Sr. SEO Strategic Manager for University of Maryland Global Campus for a few years and an online adjunct
SEO
How to Launch, Grow, and Monetize a Website
Thinking about launching a website? It can be intimidating when you’re first starting out. But throughout my time as an entrepreneur, I’ve come up with a set process for ideation, testing, promoting and monetizing. First, a little about me. Over the past 20-some years, I have launched multiple
book publishing
Inspiration to write a book
Get ready for wagging tails and heartwarming moments! I'm so excited to share the story of Ivy and Zo, two adorable brindle boxer siblings who've captured our hearts and now, hopefully, yours too in their very own chapter book! For those who haven't met
content marketing
Social Media Strategy and Content Marketing
In today’s digital age, having a strong social media presence is crucial for businesses of all sizes. Not only can social media platforms like TikTok and YouTube drive significant traffic to your website, but they also play a role in Google’s search algorithm.
SEO
How to organically rank a website
The type of business can help with the approach to SEO tactics. For example, if the business is a local house cleaning service and the competition is low, then deciding on where to focus your organic efforts would be different if the business were an online game design company,