SEO
What is Digital PR?
Digital PR (Public Relations) is a strategic marketing discipline that leverages public relations tactics.
SEO
SEO
Women in Higher Education: How to Capture Attention for Your Department
Last year, I responded to a request about higher education marketing and was interviewed for a piece by Donna Talarico. It appeared under Wiley's Online Library. I have been the Sr. SEO Strategic Manager for University of Maryland Global Campus for a few years and an online adjunct
SEO
How to Launch, Grow, and Monetize a Website
Thinking about launching a website? It can be intimidating when you’re first starting out. But throughout my time as an entrepreneur, I’ve come up with a set process for ideation, testing, promoting and monetizing. First, a little about me. Over the past 20-some years, I have launched multiple
SEO
How to organically rank a website
The type of business can help with the approach to SEO tactics. For example, if the business is a local house cleaning service and the competition is low, then deciding on where to focus your organic efforts would be different if the business were an online game design company,